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The research focuses on improving online dating outcomes by studying the impact of different types of first messages. They identify four categories: greetings, compliments, general inquiries, and pick-up lines. The study finds that greetings and compliments are the most popular categories. They introduce the "individual success rate," the ratio of received to sent messages. The follow-up study shows that higher success rates work better with compliments, while lower success rates benefit from greetings. This suggests dating platforms could use this info to offer advice, enhancing user experiences. Two studies were conducted: a baseline and a focused study.